Brittany McFalls — Product Manager

Product Manager  ·  Brooklyn, NY  ·  Remote

Building the systems
behind a great experience

Four years of end-to-end product ownership at a B2B SaaS platform. Over a decade in hospitality operations before that. I understand what operators need from software because I've been one — and I still am, two nights a week. The work below is how that shows up in the product.

Product Decision

Notes for 1:1

reacHire · Aurora Platform · 2025

The Problem

Participants were dropping off between coaching sessions. The platform had no way for them to capture reflections in the moment, and coaches arrived at sessions without any signal of what was on participants' minds.

The Decision

The team proposed repurposing a low-traffic existing page — a cosmetic change that would have taken minimal effort. I pushed back. Research showed the page was low-traffic for a reason, and that we had more runway than assumed. A surface-level fix was not going to move the needle. I made the case for building a full-featured reflection tool instead, and owned the execution.

What I Built

A voice and written reflection tool with two input modes (voice with auto-transcription, text), a coach-facing view with new-submission indicators, session-by-session history, and a prompt library organized by program track. Spec, UX decisions, copy, and dev handoff — all mine.

Outcome

Early engagement data is validating the approach over the original proposal.
Operator Tooling

Guide Training Manual

reacHire · Aurora Platform · 2024

The Problem

New coaches (Guides) were onboarded via a static PDF — difficult to navigate, slow to update, and impossible to track. Nobody knew where a new Guide was in their training. Every content update required manual redistribution.

What I Built

Converted the training manual into a structured, in-platform system: checkable exercises, deadline-aware progress tracking, and modular journeys organized by training phase. Guides self-serve their onboarding. The content team can update materials without opening a dev ticket.

Why It Matters

This is the kind of problem I find most satisfying — not a consumer-facing feature, but the infrastructure that makes the people delivering the experience better at their jobs. The parallel to hotel software is direct: when the tools operators use every day are well-designed, the guest experience improves downstream.

AI Product

AI Mentor

reacHire · Aurora Platform · 2023

The Problem

Participants in leadership development programs had access to a human coach — but only during scheduled sessions. Between those sessions, there was no way to get a quick answer, test an idea, or work through a moment of uncertainty in real time.

What I Built

Led product for Aurora's AI Mentor end-to-end: an AI-powered coaching companion available to participants at any time, designed to supplement (not replace) the human coaching relationship. Owned problem framing, spec, UX decisions, copy, and ongoing iteration. AI Mentor became a core Aurora feature and the foundation on which our next major AI product is now being built.

What I Learned

AI in a coaching context demands a specific kind of restraint. The product has to know when to answer directly, when to ask a question back, and when to get out of the way. The right tone is everything — and it requires the same instinct as good hospitality: reading what someone actually needs, not just what they asked for.

About

I grew up in hospitality. Not as a concept — as a daily practice. I spent over a decade learning that the best service doesn't announce itself. It anticipates. It solves problems people didn't know they had, for guests and guest liaisons who couldn't have told you what was missing.

What I found, eventually, was that building systems scratched the same itch. Designing the infrastructure behind a great experience — the workflows, the tools, the logic that makes things run without anyone noticing — that's hospitality too. It's just a different surface. When I moved into product management, I didn't leave the industry. I found a new way to work inside it.

I hold a Certificate in UX Design from CareerFoundry (2021) and a BA in Spanish from Texas State University. I'm based in Brooklyn, NY and work fully remote.